This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe.
We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how the Premier Equine International Ltd. uses your data; and how we combine data across the Premier Equine International Ltd. to build a picture of you.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
It’s likely that we’ll need to update this Privacy Notice from time to time. We’ll notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
When you are using the Premier Equine International Ltd. website, Premier Equine International Ltd. is the data controller.
We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
Explaining the legal bases we rely on
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalised offers.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products.
We will also use your address details to send you direct marketing information by post, telling you about products that we think might interest you.
server to a web browser, and stored by the browser. The text file is
then sent back to the server each time the browser requests a page from
the server. This enables the web server to identify and track the web
We may send a cookie which may be stored on by your browser
on your computer’s hard drive. We may use the information we obtain from
the cookie in the administration of this website, to improve the
website’s usability and for marketing purposes. We may also use that
information to recognise your computer when you visit our website, and
to personalise our website for you.
Most browsers allow you to
refuse to accept cookies. (For example, in Internet Explorer you can
refuse all cookies by clicking "Tools”, "Internet Options”, "Privacy”,
and selecting "Block all cookies” using the sliding selector.) This
will, however, have a negative impact upon the usability of many
websites, including this one.
Using your personal data
data submitted on this website will be used for the purposes specified
We may use your personal information to:
(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) enable your use of the services available on the website;
(d) send to you goods purchased via the website, and supply to you services purchased via the website;
(e) send statements and invoices to you, and collect payments from you;
(f) send you general (non-marketing) commercial communications;
(g) send you email notifications which you have specifically requested;
send to you our newsletter and other marketing communications relating
to our business which we think may be of interest to you by post or,
where you have specifically agreed to this, by email or similar
technology (you can inform us at any time if you no longer require
marketing communications to be sent by emailing us at
We will not without your
express consent provide your personal information to any third parties
for the purpose of direct marketing.
addition to the disclosures reasonably necessary for the purposes
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
in order to establish, exercise or defend our legal rights (including
providing information to others for the purposes of fraud prevention and
reducing credit risk);
Security of your personal data
will take reasonable technical and organisational precautions to
prevent the loss, misuse or alteration of your personal information.
All electronic transactions you make to or receive from us will be encrypted using SSL technology.
course, data transmission over the internet is inherently insecure, and
we cannot guarantee the security of data sent over the internet.
version on our website. You should check this page occasionally to
ensure you are happy with any changes.
may instruct us to provide you with any personal information we hold
about you. Provision of such information may be subject to the payment
of a fee (currently fixed at £10.00).
You may instruct us not to
process your personal data for marketing purposes by email (to
firstname.lastname@example.org) at any time. (In practice, you
will usually either expressly agree in advance to our use of your
personal data for marketing purposes, or we will provide you with an
opportunity to opt-out of the use of your personal data for marketing
Third party websites
website may contain links to other websites. We are not responsible for
the privacy policies or practices of third party websites.
Please let us know if the personal information which we hold about you needs to be corrected or updated.
your personal data, please write to us by email to sales or by post to
Premier Equine International Ltd., Uplands Lodge, East Marsh Road,
Goxhill, North Lincolnshire, DN19 7NQ.
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